# Yoav Rubin

> Yoav Rubin is a founder based in Tel Aviv, Israel. He is the founder and CEO of FinPlay, Israel's first gamified financial literacy app for Gen Z (5,000+ registered users), and the founder of Ensemble (formerly FlowGent), an AI and automation studio that builds autonomous operational systems for Israeli small businesses. He served seven years as a combat officer in the IDF Artillery Corps and studies Computer Science and Entrepreneurship at Reichman University.

Site: https://www.yoavrubin.com/
Language: English. Yoav's native language is Hebrew (יואב רובין).

## Facts

- Name: Yoav Rubin (Hebrew: יואב רובין)
- Location: Tel Aviv, Israel
- Roles: Founder & CEO of FinPlay; Founder of Ensemble; student; investor
- Education: Reichman University, dual B.Sc. in Computer Science and B.A. in Entrepreneurship (2025 to 2028, expected). Thelma Yelin High School, major in Visual Arts & Computer Science (2015 to 2018).
- Military: Combat officer, IDF Artillery Corps, 2018 to 2025. Commanded 70+ personnel. Awarded Excellence Honors three times (2020 to 2022), including the Chief Artillery Officer's Award and Distinguished Graduate.
- Working method: finds where existing tools fail a specific user (too passive, too expensive, or too generic) and builds from zero to a live product. One KPI and one owner per decision. No invented numbers.
- Operating system: runs his companies from a personal "OS" with a shared knowledge base, 20+ AI agents and daily loops. Agents include Maya (agent enablement), Warren (financial accuracy), Hogg (product analytics), Hokron (research), Yoatzon (business coach), Tzaydon (outbound leads), Poston (LinkedIn copy) and others.
- Tools: Claude, n8n, LLM integration, AI agents; C, Java, Python, React Native; HTML, CSS; SQL, Excel, PostHog; user research, A/B testing, funnel analysis.
- Languages: Hebrew (native), English (fluent).
- Hobbies: specialty coffee (home La Marzocco espresso station), tennis, trips and treks, cycling, investing, food, AI and tech innovation.

## Ventures

- [FinPlay](https://finplay.me): Israel's first gamified financial literacy app for Gen Z. Users learn personal finance through gameplay simulation. 5,000+ registered users. Revenue model: Pro subscriptions, in-app purchases, and a partner conversion layer with Israeli financial institutions. Founder & CEO, 2026 to present.
- [Ensemble](https://ensemble-nine-pi.vercel.app): AI agents for Israeli small businesses. Formerly FlowGent. Founder, 2026 to present.
- [FlyFort](https://flyfort.vercel.app): a two-minute 1v1 castle duel game for mobile, playable in the browser. Side project.

## Links

- [LinkedIn](https://www.linkedin.com/in/yoav-rubin-028115261/)
- [Instagram](https://www.instagram.com/yoav_rubin/)
- Email: yrubin00@gmail.com